SDH Institute
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Higher Diploma In Events Management
Course Overview
Singapore's integrated Resorts (IRs) at Marina Bay Sands and Resorts World Sentosa provide the region with exciting opportunities for the hosting of events and international conferences. As such there is now an unprecedented need for relevant professional and qualified people. The SDH Institute Higher Diploma in Events Management enables students to become employable in this emerging industry and thus fulfil this need. The program aims to equip students with up-to-date knowledge and practical skills required for this dynamic industry. Besides event industry specific modules, students will also experience course work that focuses on general business topics. This will provide them with a full complement of the skills needed in the business of events management. Students also have the 6 months industrial attachment where they can gain valuable practical experience.
Module Synopses
In this module, students will learn how to create financial statements, examine how costs are classified, how budgets are created and the various reports generated. Utilizing key accounting concepts, the students will analyze how financial information is used to evaluate organizational performance and to make effective management decisions.
This module defines IT (Information Technology) and ICT (Information and Communication Technologies) in the context of the travel, tourism, and hospitality industry. Students will learn the evolution of ICT over the past two decades and the operational uses of ICT in travel, tourism, and hospitality businesses.
This module explores general marketing topic areas, which include: principles and concepts of marketing marketing strategy, marketing research, sales process, and consumer trends. On completion of this module, students will gain a theoretical and practical understanding of managerial marketing decision-making.
Students will learn the principles and practices of delivering consistent quality service. Students will acquire knowledge and skills needed for customer relationship management and formal business communication. The course further equips students with the necessary skills to communicate with customers and the rules of etiquette in social exchanges.
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